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Sergey Zhesterev · Design Leader and Creative Director.
Get in touch about design leadership, creative direction or a project.
Sergey Zhesterev · Founder of 99 Slides. Get in touch about design leadership, creative direction or a project.
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Sergey Zhesterev · Design Leader and Creative Director.
Get in touch about design leadership, creative direction or a project.
Sergey Zhesterev · Founder of 99 Slides. Get in touch about design leadership, creative direction or a project.
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Sergey Zhesterev · Design Leader and Creative Director.
Get in touch about design leadership, creative direction or a project.
Sergey Zhesterev · Founder of 99 Slides. Get in touch about design leadership, creative direction or a project.
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Sergey Zhesterev · Design Leader and Creative Director.
Get in touch about design leadership, creative direction or a project.
Sergey Zhesterev · Founder of 99 Slides. Get in touch about design leadership, creative direction or a project.

I build design teams, systems and visual communication for businesses.

design leadership
systems
operations

Alfa-Bank

700 slides · 14 speakers · 5+ designers. A unified visual system for three vertical screens.

Gazprom Neft

A presentation design system: reusable components, layouts, charts and guidance for corporate teams.

Experience

2013 — 2018

  • Project kickoff
  • Review the brief and business context
  • Stakeholder interviews
  • Desk research
  • Trend report and reference board
  • Creative workshop
  • Audience definition
  • Explore creative directions and narrative

2018 — now

  • Define the core use case
  • Map content and structure
  • Optional collaborative working session
  • Select visual references
  • Set the creative direction

99 Slides

Design leadership

  • Develop core visual direction
  • Shape the content and story
  • Review the direction in context

Creative operations

  • Refine content and narrative
  • Complete the design system
  • Prepare a prototype or walkthrough
  • Present and hand over the work
I build design teams, systems and visual communication for businesses, combining creative direction with practical team workflows.
experience

Design leadership

Building teams and creative operations that help designers do their best work.

what I do

1
Design leadership
Build teams, set direction and support designers.
2
Design operations
Make creative production clearer and repeatable.
3
Presentation design
Turn complex ideas into clear presentations.
4
Visual storytelling
Connect content, structure and visual expression.
5
Design systems
Create standards teams can use and maintain.
6
AI & workflow innovation
Improve workflows with emerging tools.

Clarity before execution

Context and feedback shape the work. Improve the process, then scale.
Context and feedback shape the work. Improve the process, then scale.

Design should be usable

My work connects visual communication, systems and the people who use them.
My work connects visual communication, systems and the people who use them.

Let’s connect

Open to leading design teams, improving creative operations and developing visual communication at scale.
Open to leading design teams, improving creative operations and developing visual communication at scale.