SERGEY ZHESTEREV
LaCie Photography
Content Creation for a French computer hardware company specializing
in external hard drives
The brief
LaCie asked me to create content for their flagman hard drive - LaCie Rugged.

The idea was to show LaCie as a safe travel companion that you can rely on when making backup of photos.

The goal was to create both - vibrant tropical and dark moody photos.
My work
I wanted to make not standard content. Content that will stand out from many photos in internet and will get viewers attention.
During the campaign I travelled to 4 countries to make stunning and authentic photography.
I show LaCie as a travel hard drive and a lifestyle brand.
Depending on your needs, LaCie is always nearby and ready to the job.
Lacie is not scared of water, salt or sand. You photo memories are in safe place.
Happy client's feedback